完全恢復模式下的雅典酒店市場
Athens Hotel Market in Full Recovery Mode
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根據STR Global和GBR Consulting的報告,雅典的酒店在2013年的業績顯著改善。

在2004年奧運會之後,該市場出現了強勁的增長,入住率和日均房價均大幅增長。由於長期的社會動盪,這種趨勢在2008年底被扭轉。

STR Global董事總經理伊麗莎白·溫克爾(Elizabeth Winkle)說:“由於城市需求下降,社會動盪時期對雅典的酒店業產生了重大影響。” “但是,該行業的表現近一年來一直處於上升趨勢,我們預計這種趨勢將繼續下去。圍繞希臘經濟形勢和前景的利好消息不斷出現。如果能夠保持這種趨勢,休閒旅遊有望由於雅典作為目的地的吸引力而進一步恢復”。

GBR Consulting的常務顧問Stefan Merkenhof表示:“希臘危機對雅典旅遊業的影響在2010年至2013年期間是巨大的,整個行業估計總計損失25億歐元。其中有8.2億歐元用於雅典的酒店,但自2013年5月以來,雅典旅遊業一直在復蘇,因為希臘的負面頭條新聞消失了,樂觀的前景開始顯現。2014年前兩個月,國際遊客的到來數量顯著增加在雅典,以及穩定的房價後,入住率也有了顯著提高;隨著休閒市場的鞏固,會議和獎勵市場的回歸,雅典已經有明顯的跡象,該城市似乎已經開始發展。大量復甦,與其為休閒和會獎旅遊者提供的豐富產品相符。”

2013年,低迷見底,主要是由於休閒旅遊業的複蘇。從4月開始,與2012年相比,入住率顯著提高,而房價保持穩定。 2013年的入住率上升了7.0%,達到56.8%。

由於入住率的增加,每間可用客房的收入也顯著提高。市場的平均可出租客房收入增長7.9%,至53.89歐元。平均可出租客房收入增長最大的是經濟部門,增長了13.2%,其次是高端市場部門,增長了4.7%。


According to STR Global and GBR Consulting, hotels in Athens reported significant performance improvement in 2013.
 
The market saw strong growth after the 2004 Olympic Games with significant increases in occupancy and average daily rate. This trend was reversed at the end of 2008 as a result of a prolonged period of social unrest.
 
"The period of social unrest caused a significant impact on the hotel industry in Athens as demand declined for the city", said Elizabeth Winkle, managing director of STR Global. "However, the industry's performance has been on an upward trend for nearly a year now, and we expect to see this trend continue. Positive news has emerged surrounding the economic situation and outlook in Greece. If this can be maintained, leisure tourism is expected to recover further because of the attractiveness of Athens as a destination".
 
According to Stefan Merkenhof, managing consultant of GBR Consulting, "The impact of the Greek crisis on the Athens tourism industry in the period 2010 through 2013 has been significant with a total estimated loss of EUR2.5 billion for the sector as a whole, of which EUR820 million was for the Athens hotels. However, Athens tourism has been recovering since May 2013 as the negative headlines on Greece disappeared and a positive outlook started emerging. In the first two months of 2014, we have seen significant increases in international tourist arrivals at Athens as well as significant improvements in occupancy levels, albeit with stabilising room rates. With the leisure market solidifying and the return of the conference and incentive market to Athens, of which there are already clear signs, the city seems to be set for a substantial recovery, in line with its rich offering for leisure and MICE travellers alike".
 
In 2013, the downturn bottomed out, primarily due to a recovery in leisure tourism. From April onwards, occupancy levels significantly improved compared to 2012, while room rates stabilised. Occupancy rose 7.0 percent in 2013 to 56.8 percent.
 
As a result of the occupancy increases, revenue per available room also improved significantly. RevPAR for the market increased 7.9 percent to EUR53.89. The biggest increase in RevPAR was achieved by the Economy segment with a 13.2-percent increase, followed by the Upper Upscale segment with a 4.7-percent increase.

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